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Star Hairstylist Known for $2K Haircuts to Open World's First Smart Salon in L.A.

Powered by Amazon, the Starring By Ted Gibson salon (from Jason Backe and Ted Gibson, who count Lupita Nyong'o, Priyanka Chopra and Melissa McCarthy as clients) will ready guests for Insta moments.

When celebrity hairstylist Ted Gibson and his business partner and husband, colorist Jason Backe, closed the doors to their 13-year-old hair salon in New York’s flatiron district in December 2016, the couple vowed to never open a salon again. But never say never. Fast-forward to present-day, when the pair are readying to turn the traditional salon model on its head with the highly anticipated opening of their technology-driven Los Angeles space, Starring By Ted Gibson, on Tuesday.


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